I was thinking about creating nameserver for Bitcoin (Bitcoin Name Server).
It will be working similar to standard DNS with exception that it will resolve names to bitcoin address.
It will be not necessary to write down or copying long addresses anymore.
You will pay your coin by sending them to e.g. amazon.bitcoin.pay , patrik.users.ebay.pay.....
Servers will be managed by dedicated organisation (like for standard DNS) and You will buy domains from them.
It will help to recognize company or person. It will be also better for anti fraud actions, because there will be need identification of company/person while registering domain.
I know that bitcoin is anonymous but a lot of companies will be happy, because customer will be not afraid of fraud while buying.
It will help a lot of bitcoin trust.

Of course there will be possible to create domain e.g litecoin.pay  for others alts...
Also bitcoin clients needs to support such feature.

What do You think about such idea guys ?