There's nothing wrong about this one since this is a part of marketing. Celebrity endorsement has no bearing, in reality, if we are talking about the capability of that coin. This is more of marketing and nothing more. Although endorsement from well known celebrity could help the price increase, this is an unhealthy increase. Expert or well experienced traders will join this hype and then weak hands follows. After the experienced traders made their cut, they will just sell out and then the market crashes.