It seems your target market is the people who heard that they can make money from cryptocurrency and are ready to invest some cash in that hope but for some reason do not like noisy, hot and needing support hardware in their house/office. These people obviously have no idea whether they will make any profit, and they will probably not make any profit, but eventually their sacrifice will help build a better (priced) product. Every industry needs scapegoats.

But, again: you are not giving these miners to users to run in their own houses, and power from their own electricity bill. So therefore any talk about how much more power saving these are is moot.

By the way, winter is not really the best time to convince people they are better with less power consuming equipment. Some people here do heat their houses with the GPUs.