The best exchanges will have a team profile with photos and videos. The ones that hide behind an avatar are either scams or will probably close down due to the increasing competition.
A new exchange needs to have a public person doing youtube interviews and tradeshow tours to prove their serious intentions
I've so many fake ICO with photos and videos that took money and do not do nothing. Great idea about interviews, I was planning to make a meet-up or ... maybe conference in Berlin. What do you think? Will it give more trust?