An interesting ICO - I like that you have all the profiles of the involved people listed. Such transparency is rare, and a nice change to some of the shadier ICO's on this board.
Also, the fact that there is an existing product is a positive signal, this might help the product to stand out in a relatively crowded niche. Let's see how it goes, will be watching...
Flogmall seems very promising project, if you certainty able to development this platform it will be most value project in recent time.