I think this agro project would be a suitable alternative to the current agro holdings. Mankind is gradually getting used to personalization, hence this is another step in progress.
That will give thrust to the users, that information will be encrypted and stored on the blockchain which provides anonymous and secured structured data. But unfortanutaly, theres still a lot of time to wait, this feature will be released in 2020.
This is very good feature of this platform and I hope that it will be well implemented.