That's weird, I thought their mission statement was "Making Crypto Spendable" and u can't "Atomic Swap" to Fiat.
I'm an admitted Crypto-holic and have zero interest in Atomic Swaps. It's not a big Market (ask Komodo) and I highly doubt any derived revenue stream could support 200+ employees and token holder rewards.
Let's face it with Visa and MasterCard blocking any Crypto integration TenX is scrambling for a new business model.