I really like their whitepaper. They even included SWOT analyses in it and explained it thoroughly, and the charts really show the current market and the opportunities in it.
They are honest for doing that, especially including the weaknesses and threats part. They are showing what could be the problem in the future and because they are aware of it, they are prepared.
- Sole App Store that can serve the entire user market.
- Attractive Market with good revenue potential
- First Mover no competition
- Unique purchasing experience
- Early Adopters with know-how advantage
Highlighting their strengths: Sole multi platform, then potential revenue, first PWA store that's why they have the edge and advantage.