I think the rapidly developing ICO market is a positive thing for the whole blockchain technologies, and in the future we will see some kinds of ICO activity regulation which will beat the scam projects.
I hope in efficiency of such a tool to prevent scam projects from even advertising themselves. 'Coz nowadays it's really hard to find a reliable and trustworthy project, I've found only a couple of them - among them is Cryptics, EXCAVO and so on.