I sometimes think they're getting paid by a whale or the government.
In most cases people are stupid enough to do it themselves, so they don't even need to get paid. It's like a free anti Bitcoin campaign for anyone not liking Bitcoin. That being said, the central bank of Poland was caught financially sponsoring social media celebrities to talk down on crypto in general, all to prevent people from investing in crypto. If the central bank of a country finds it necessary to sink that low, then know how afraid of crypto they are. At the end of the day, I just laugh at all these silly actions. If it even remotely worked, we wouldn't even have breached the $1000 level again. Just ignore all this and move on.