its just as easily someone elses heaven
Haha. That is true indeed. Hell for someone is heaven for someone else. People that invested when the market was in hype are experiencing hell currently, whereas people that invested in this huge dump will experience heaven shortly.
Its all about your knowledge, experience and instincts that decide whether you experience hell (loss) or heaven (profit). Its normal for assets to pump and dump; its upon you what you make out of it.