The service needed in a cryptoword is the use of bitcoin as a method of payment for everything because it is the only thing needed by bitcoin users today who still find it difficult to use bitcoin in some of their payments. There are many ICOs that aim to facilitate a payment but the ICO is still far from the relation in its application, ICOs is only used as a project to get money without any real evidence of the products they emerge.
To reach that goal the Bitcoin would need to fall down. That is still the far future and this current volatility is not letting us get to the point where we could use the Bitcoin as the payment method. It was originally imagined as a peer to peer system but currently, it is just a mean for the profit of the market specialists. I would like to see the future but because I cannot I would love to stay alive until the day when the Bitcoin will truly be accepted as the payment asset for everyone.