yeah, most examples here are brand new coins, and i've done just that numerous times, sometimes it works out, sometimes not, but that's the risk game you are playing...
but like komodo, this coin is consistently 15% less profitable than all other equihash coins to mine. And it's pretty much all over the place in terms of exchanges. The odds of riding a wave are pretty low here. I'd like to mine coins like komodo or btcp, but makes no sense to take a 15-20% drop in daily revenue to mine such coins in hopes of catching a wave. I could justify the speculative mining play for 5-10% less profit, but 15% is a bit outrageous.