Great question! Zeex is actually a protocol, so it doesn't look at profit the same way as most businesses - the aim is not to make money, but to make a scalable and robust economy for all. This is explained in more detail in the following article, with Zeex CTO Ziv Isaiah: https://medium.com/the-zeex-protocol/the-zeex-business-model-with-cto-ziv-isaiah-3c588ad19da