The new wallet looks awesome, but considering the number of people playing the game and collecting cards I think at some point there really should be a shift of focus towards marketing rather than building more new stuff that not very many people will use. There's too much competition these days to just take the 'build it and they will come' approach.

Having said that if they get Ethereum gamers using the wallet that may be good marketing for SoG itself, but its not going to happen on its own without some kind of promotional push.