You are comparing different areas. Bitcoin requires special skills and understanding of the principles of crypto currency, but this system, provided a friendly interface is created, will be easier to use.
Really. Bitcoin began as an ideology. I think that in today's world, few people can be attracted by ideology. The advantage of this project is that it offers a more understandable thing - the profit from using the platform.
Even in bitcoin, the steady majority of people want only profit, they are not interested in the fundamental meaning of this system.