Well, i don't know how to say this without offending anyone.
For me, it looks like a cheap mechanical wrist watch with a generic asian clockwork (probably by some company called "BTC"?) or maybe with a custom engraving of these three letters.
Worth: probably 5$.
Correct me if i'm wrong.
No offence, but I guess you're not the intended target audience.
Check out this site called Buy It Cheaper (
http://www.buycheapr.com/us/result.jsp?ga=us10&q=eta+valjoux+7750) and then bear in mind that this particular watch is a limited edition.
If it doesn't appeal to any early adopters of bitcoin, then might do to someone who's already wealthy (or a bit of a spender) who wants to take a punt on bitcoin, or who is just into collecting exclusive/expensive watches.