Hey thanks for reaching out.
The ultimate aim of this project, which isn't advertised, is something of an enlightened capitalism play. The person that funded the company is enamored with the inclusive nature of the blockchain and the concept of wealth distribution. Given the glaring and long overlooked daisy chain of payouts in getting a product from Point A to Point B was the revelation. It's just accepted as pro forma and no one ever really questioned it.
Thats just the start. Were en route to change price theory forever where supply is more precisely related to demand. Global purchasing power is where this is headed. Its really quite transformational for a lot of industries and the general consumer demographic. Were really excited to start presenting all of this. Cheers mate.