Actually, INVESTORS are putting money where money is.
They not often buy a token to use it but to generate profit.

When you see how much worth knowledge economy. Or how many startups want to do stuff but do not have the possibility to find the specialist / adviser needed. Or how much worth research tools.
We are combining all those stuff to make a viable product.

So it will generate profit. Like other companies, it's not the first day of the first year but still... If we reach the soft cap, it will be because there is interest from enough people / institutions =)