I think people are scared of taking risks. Specially because the price is not going up. It is gradually going down. But, the wise ones are only seeing it as opportunity to invest and get good amount of profit when the price increases. I'm hoping for that day to come. Let's see what future brings for the investors.
no one is coward, but everyone want to be careful, people want to remain as sideline because no one know that what is going to happen to bitcoin. still people have doubt that bitcoin price can dump a little more therefore people want to be a little careful while investing money in bitcoin, so we cannot call it as cowardliness.