The more seriously you take the conversation, the more likely you are going to get trolled.

Even otherwise genuine posters might take a poke at you, if you attach too much sentiment to your posts/ideas.  You can still present serious ideas without getting emotionally attached to stupid-ass responses that others might make to distort or distract.... and you should already realize that it is the job (mission) of the troll/shill to cause distortion and distraction.