so many projects lately it is almost imposible to keep track of them all. i have just discovered this but at first glance it looks ok..so..further analysis needed

You don't need to track all projects and no one does, just pick up list of projects that get your attention, add them to watch list or follow their twitter. When you get time, analyse those projects.
Social media is the best place to track ICO projects because most of the successful ones have a good marketing strategy where they really try to attend crypto related gathering and make a lot of partnerships where they post it in social media network like Twitter.
That is definitely true buddy. In our current era, the news and informations are all spread through the use of different social media sites or any means by the use of internet. Well, this project needs to come up with the best marketing strategy in order for this project to gain more attention from the crowd. And I also recommned they maximize the use of technology through different social media sites that is a powerful tool use in different ICO that became successful.