To determine the return on investment in an ICO, there are many factors to analyze. We need to analyze the business processes of that project, partner with the project and Dev's reputation. I think these are important factors for evaluating an ICO and determining profitability. Good projects will usually be listed on Bittrex or Binance or Bitthump. Then, the price of ICO will be multiplied by 10 times when put on the market.