I believe we do not need to think big. Just having a signature and twitter campaign in this forum will be doing all the needed job in couple of simple steps. Having a manager and asking them to start these campaign will be more than enough for marketing any new crypto into this crypto community.
It really isn't enough to market through social media and signature campaigns but that will add as part of one best marketing for any new crypto.But spreading all across different borders and platforms where there are so many people using it.
be good in your roadmap.
There are projects that were very well in their road maps but suddenly it turned out as copied. 