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When earlier everything fell in price, this coin was growing upwards. Unfortunately now it is obvious that something is going wrong ... What happened? Why did people start selling their coins?
1) DERO abruptly decided to embrace ASICs after months of claiming it would do the opposite, alienating many long time supporters.
2) Some of most public-facing members of the DERO team - community manager --Serena-- and "unspecified role" team member Mojo - have attacked or banned anyone on the DERO Discord and Slack channels who questioned the above decision, much less argued against it. Granted, some of those people were getting tiresome and others were less-than-respectful, but I daresay that part of the job description for community manager is dealing with the angry and upset, and one should be especially sympathetic when there is a very valid reason for that anger (see reason 1).
3) The source code was supposed to be part of the Atlantis release, but it was delayed by "a few days" so that people with a masters or doctorate in cryptography could evaluate it for bugs/exploits; then it was delayed for a month or more so the DERO Foundation can be set up in Malta or Croatia or whatever.
4) Many Q2/18 goals - like the GUI wallet - were shifted to Q3/18, though to be fair, they did dramatically accelerate the development of Atlantis; then again, the reason for that was to fork off ASICs (see reason 1 again).
I've said it before and I'll say it again: good technology - even the best technology - won't save you if you alienate your supporters and flake out on most of your goals, promises and commitments.