I like how he's putting accent on the smart contracts in this article. It's nice to see that the CEO is taking time to write a article not only about his project but about the blockchain and the "The benefits of blockchain in the energy sector"
The smart contracts are the future, of course he's puting accent on them because he wants to implement them in his project. Indeed this is nice to see that more companies are making steps to the future and they want to get rid of the "old ways" and improve what can be improved.