Although both website ans thread don't give full idea about the project, Any way I notice those days most projects that are trying to build social media platform play with words like giving the user the power to control his data etc ...
We can wait for more days till the project is fully furnished mate. It is still the start of the project and for sure there will be many adjustment in the near future. The project will gain massive supporters.
A lot of challenges that they will meet along the way because investors have so many factors to consider when choosing a project. Well, the team still needs more effective strategies just to get the support from the people.