My work is related to online marketing, and I am interested in such question: do you have any solution how to break the artificial data wall among different internet companies without the involvement of any third-party data providers?
Yes, in order to break such data wall, Diffie provides one promising solution; a decentralized data trading center built with the OWP protocol. Data can be traded freely and directly between any two interested companies on this platform without having to worry about leaking data to the un-authorized party. As a result, the data privacy is automatically protected.
And what else can guarantee preserving the quality of data in your system?
Besides, the quality of data is also guaranteed as being the first party data, which follows standard formats with completed meta data information and contents. Last but not the least, the data trading platform would serve as a fair market. The price of data would only be determined by the demand and supply relationship, neither the buyer nor the seller alone. In summary, with the OWP protocol, the artificial data wall could be potentially overcome, leading to another transformative change in the field of marketing towards the post BIG DATA era.