Indeed there was a hiatus in the period you have highlighted, and the Coinmarketcap target was missed, as was the establishment solid e-commerce partnerships.
This move away from a token to a mineable coin is part of a purposeful effort now to re-address those points. We have had to re-strategize, for example with regards to the Bold rewards program we had (and which you highlighted in your very fair question) - we realized that holders did not seem to be minded to actually trade their tokens, which hampered the growth of the brand. Additionally, the cost (in ETH) to users who were willing to move the token around seemed hamper, in some sense, the planned move towards e-comerce.

The point is - what we are doing now is a dedicated effort to re-align the brand with the original vision, while making deliberate efforts to ensure that users who get involved with the project do so from a collaborative point of view (insofar as they are involved with mining and supporting the network), as opposed to one of receiving airdrops, bounties and rewards only and holding on to them. The target end result is that this builds confidence both from miners, and from those who would rather just trade the coin.

Many thanks for your question.