I would say bitcoin aims at creating a specialized, futuristic market. That would attract businesses of all sorts to utilize this technology.
Bitcoin would be the target of every market around.
Yeah it is right that bitcoin will take over the whole world because all the human beings are the target of bitcoin and in this day it has covered little bit of its target but in the near future it will cover more and then the whole world because bitcoin is global currency and it is need of every human being in this world. We should be optimistic for that time to come soon.
Those people who are willing to take the risk in investing their money just to earn big profit or lossing their own money in just a short span of time are the target market of bitcoin.