One of the main issues for holding an ICO campaign now is marketing. It is marketing that is driving the project by attracting traffic, new users and investments.

Prices for marketing ICO projects start from $300,000 and go up to $3 million for the whole campaign. But even with such enormous spendings, not all the projects reach their investment goals or even the soft cap. What is the cause? The wrong marketing strategy.

Read more here: https://medium.com/@kerya/main-steps-in-marketing-an-ico-d5e45d95f2ad