Interesting article - I'd never heard of this particular method. I was familiar with Minereum but it looks to be slightly more expensive to go that route unless you're a genesis address holder and have some to burn.
Honestly, there's probably too many crap ERC20 tokens as it is. I guess the current bear market is a good way of weeding through those, though.
Of course that there are too many...but that doesn't mean if you have great idea that you should give up...even
ordinary non-crypto startups succeed at 1 to 10 rate maybe
Recent jump to $5.5 ethereum transaction fee shows how much better is to use EXP with both faster speed
and only 0.5 cents fee (1100 times cheaper)