Jim raises some great points, points I also considered. Very cultish. "We know things nobody else WANTS you to know! Buy now, Get RICH."

That merge mined coins would be connected by default is another logical explanation I was kicking around as well.

If this coin were legitimately what they are claiming it to be, it would have been bought up en masse already. Otherwise it would need to be intentionally hidden and necessitate some grand conspiracy.

You have to hand it to them, they really managed to create a great scam narrative.