I does not see the importance of meritt protocol app infused with a coin wallet. As meritt protocol is a more of a marketplace app and not a wallet app.
You should have a broader look at the whole picture, most or even all the users that is using this application platform by meritt protocol should be a crypto user. The wallet might not be the main attraction to attract them to use this app however the wallet is able to bring them extra convenience by storing their coins on the application itself.