It may actually take a while. The demand is increasing, but we don't get to experience any of it (yet).

Most large buyers are no longer using an exchange to enter the market, but head over to the OTC market, all to avoid scummy exchanges and insane premiums due to the lack of liquidity. Traders have never been able to buy or sell a large number of coins at a fair market price through exchanges, and even today that's still the case, which just points out that there is no trust in these platforms, and there is no way I can see things improve.

Miners use futures contracts (not referring to CBOE & CME futures) to settle deals with buyers to secure the best possible price for their minted coins. That way they are be able to deal with price drops even more efficiently. The same happens in plenty of other non crypto industries. This is the only use of futures contracts that I consider to be a worthwhile addition to crypto.