Ripple is older than Bitcoin, what not many people know. It was based on another algorythm but the idea was there first. After Bitcoin revealed itself the authors merged Ripple soft with blockchain verification protocol to prevent double spending which was the biggest issue. To be honest, its a nice piece of thech but even the banks involved in creating the current Ripple iteration are not using it on the open market.
Ripple staff has to show some success based on real world applications, maybe than it will start to rise.