The sports industrys drive to engage with  and collect data from fans through a variety of digitaltouch points has led towards a need to recruit
 more diverse  modernised and digital data entry points. Creating a world where every online decision and interaction made has a direct monetary impact  but with the generator incapable of having access to the monetary value created. Nevertheless  these centralised systems remain incapable of providing to the individual user reward for their digital online data through companies monetising their digital footprint  with the user unaware of how valuable this data is.