Shadovka and forestharvest pardon me for adding in my own opinions, from what i see the discussion between both of you is just what this ICO project can and able to do have you all think of things like security to the wallet coins, how is the data of the user being collect, storage and use, as in the recent years personal data is a topic most of the people are very concern about.
You point out something valuable that the ICO should focus on as the current development idea of the ICO is already something to look upon but if there is a lack of security in either part of the platform the confidence level of the users will definitely be affected regardless of how good and convenience the ICO platform can provide to them.
Security is of course a key concern from the beginning of the project. Meritt uses Zero knowledge base smart contracts for breaking transaction links. Meritt wallets are binded with zero knowledge algorithm based smart contract so incoming transactions to that wallet cannot be tracked so you cannot be traced back from Meritt dapp. Moving towards encryption, now smart contracts support encryption, so we have this on our roadmap to make payments encrypted.