I see a lot of ICO's doing AirDrops, or they say AirDrops are finished etc. Can someone give me an exact description and an example of what an AirDrop is exactly? What is the purpose of it during an ICO? Thanks!
An airdrop is a free coins/ token given by an ICO to their holders. It is some kind of a token rewards or incentives to their loyal customers. Giving airdrops is their marketing strategy to attract more investors and to increase many people to continue patronizing their platform.