It doesn't seem like a scam at all. The project itself has no scam-like features.
No, you're right, probably 'not a scam' in the traditional sense, just total shit as shown by the developers utter incompetence, backtracking, never responding to support requests and managing to knock the value into the ground - some people say it's not all about the money, maybe they're right, but what point is something with no value tied to it? Boasting that you have a massive user base is pointless if there is no value associated with it.