There are two types of people that want to see bitcoin die. Those that missed the boat and are really annoyed about it, the others are government agencies who don't want bitcoin to compete with their local fiat currency
Yes you're right, bitcoin is popular now and have a factors that will catch the attention of the people, there is a lot of agencies or banks that will give a big discount to be the member of their banks and to invest them and that is the one way they compete bitcoin but even biycoin don't give move it still be popular and many people will interested to it even it has a low value right now.