Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
I look at white paper, but not in detail. I research and see what the project is all about, when the team was developed and what it has on offer, I mean road map. The bigger chance of a success is when the project was developed before 2016\2017, not at the beginning of 2018. I think projects that was teamed up at the beginning of 2018 are a waste of time, as it is way to quick for them to run an ICO.