What is the 'outdoor' industry? Out of all the mentioned options, you can always rely on ETH. It has a value in the market and creating a smart contract from an already famous coin gives you an upper hand over coins with low volumes.
LISK is a good choice of JavaScript is your developers thing. While solidity is not too hard to learn, it can add a good learning curve for a new programmer. If language is an issue for you, you can use the one that matches your programming skills otherwise just go with ETH.