Well, that's the rub.  People *have* been making a killing mining this coin because it is not easy nor obvious how to multi-gpu mine it.  I understand difficulty has shot up because of guides and better help on Reddit about the multigpu issue.

https://mega.nz/#!TNYhjSqI!QxY_m_CsMknTNv43B5AvrpcmZrSFnfLdYaqsFmbxekA

Fairly clear guide on multi-gpu setup that gathers a lot of Reddit info.

Please don't take my post as financial advice, because it isn't.  I have no idea of where this coin will go over the next six months.