Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
First I look at the project that it actually does and see all the information, whether or not the project is legitimate or not because the problem with the ICO's right now is that, the projects are all crappy. That's why it doesn't survive. That or the project is a complete scam.