If so - What incentive is there for someone new to cryptocurrencies to get into something like BTC? Mining is pretty much hopeless unless you are willing to spend tons on highly specialized mining rigs. Given the volatility in BTC value, investing USD to buy BTC is a financially dumb and risky move and pretty much amounts to gambling. So why/how should Joe Schmo get into BTC at this stage and how is it going to be in his interest to do so? From the outside looking in, it looks like all the early adopters want Joe Schmo and all his buddies to adopt BTC and invest money into it, so they can cash out and make their money.
Investing USD to buy any cryptocurrency is not best in my opinion, buy only if you want spend.
You may invest in creating business accepting cryptocurrency instead, and you find only real option here is Bitcoin