I think the potential is there, I don't know the reasons why its still low but I see the volume going down all the time, so we need more people into bitcoin again like december run in order to get bitcoin prices up. The more people excited about bitcoin means higher the price will be.
When only the bitcoin people are around prices tend to stay low, but when people from outside market rushes in on bitcoin the price always goes up. So in order for us to get bitcoin higher, we need to convince people who are not in on it to get in on it.
The reason of why the price is still down is not too difficult to understand, there is no demand to make the price go higher, all of those people that invested in December either lost their money or are scared to invest because of the huge crash that we saw, so no new money is entering in the market and if there is no new money the price will remain as it is and people do not forget crashes like the one we saw that fast, so prepare to hold for years if necessary.