Why is the price dropping so much right now?
The price usually goes with the trend, it can go down or it can go up regards of the outbreak of news. - It usually take upto 35 days for bad news or good news to influence the market.
If you would do a thorough research you will discover that the news trending now is that many countries are trying to regulate and embrace blockchain technology. - More and more projects are starting to get built on Ethereum because its the most secure and reliable to use - Venezuela issued its first oil backed cryptocurrency on Ethereum (Petro Dollar) which is a good development for etherium.

This is just a set back which is temporary and it is not only happening with etherneum . The whole market is having a blood bath and the times are not that good . There is no reason to get panicked about it as all of it is gonna get okay when market starts getting a rise again.
Etherneum is one oft he strongest coin and it is going to survive.