Exactly right. The #1 rule in crypto is to not invest more than you can afford to lose.....how is that supposed to work in the 'real world' that we all live in where we need to purchase goods and services. We can't expect companies or people to have the same level of risk that we do as 'investors'. I think we'll still see a lot of people buying off of speculation, but the masses won't (and can't) follow until things aren't volatile.