From the point of view of the project itself, it deserves attention, since the exchange with the functionality that today is embedded in the idea of its developers will be successful. There are competitors, but they offer slightly different cross-decision solutions ...
Big point here is the team from my perspective. I mean NEX will have City of Zion which is huge, not to mention NEO founders will be advisers, meaning NEO itself will have partnership with NEX. This is the ICO of 2018 by far. Can't see any competition ICO wise for NEX.